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Case Studies

Bullitt Staffing – Automating AR Team Incentives for Bullitt Staffing Inc.
About the Client
Bullitt Staffing Inc. is a specialized Canadian staffing and workforce solutions provider supporting critical sectors such as Healthcare, Mining, Energy, and Nuclear operations. The company is known for supplying highly skilled contract and contract-to-perm professionals to some of the most demanding and remote work environments across Canada.
The Challenge
Bullitt Staffing Inc. wanted to extend its existing Salesforce Incentive Compensation Framework to include the Accounts Receivable (AR)/Billing Team. The goal was to reward AR team members for timely invoice payments while maintaining consistency with the existing recruiter incentive system.
Key challenges included:
- Tracking which AR team member was responsible for each invoice
- Calculating incentives automatically when invoices were paid within agreed payment terms
- Providing visibility into weekly and quarterly incentive totals
Manual tracking of invoice payments and incentive calculation was time-consuming, making automation essential.
The Solution
We implemented an automated AR Incentive Framework in Salesforce.
Key Elements of the Solution
- Record-Triggered Automation: A trigger runs whenever an invoice status changes to Paid.
- Automatic Field Updates: Required fields such as Days to Payment, Incentive Eligibility, and Incentive Value are calculated automatically.
- Incentive Record Creation: Incentive records are generated for the responsible AR Contact and linked to qualifying invoices.
- Weekly Roll-ups: Incentive totals are updated weekly, with tracking for quarterly payout summaries.
- Consistent Reporting: Dashboards and reports provide visibility into AR incentives.
This automation ensures that AR team members are rewarded accurately and promptly for timely invoice payments, without manual intervention.
The Impact
The AR Incentive Framework delivered immediate benefits:
- Eliminated manual tracking of invoice payments and incentive calculations
- Automated and accurate incentive assignment to the responsible AR Contact
- Consolidated visibility into weekly and quarterly incentive totals for leadership
- Consistent framework aligned with recruiter incentives for easier administration and reporting
- Scalable and reusable solution, ready for future enhancements or integration with payroll systems
Overall, Bullitt Staffing now has a reliable, automated system for rewarding AR team performance, improving accuracy, efficiency, and transparency across the finance team.
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